As a promotional for my program's AIGA student chapter I decided to poke some fun at our program. Transitioning from a freshmen designer to a senior ready for the studio is like going through evolution. And that;s exactly what you see here.
Surf's Up Kids Shampoo
This project was a speed problem conducted where our director gave one hour for a room of designers to create one redesign of a kids shampoo product.
I made three.
Suicide Prevention Poster
This poster design was done to raise awareness of suicide on college campuses and QPR training as a resource.
QPR (Question Persuade Refer) stresses the importance of conversation as a means of preventing suicide.
The Civil War Trust is a great non-profit geared towards the preservation and restoration of American Civil War battlefields. For my redesign as a class assignment of the 2015 Annual Report, I decided to base the look and layout off of a field manual or surgeon's guide of the period which guided every little detail within this piece. In addition to the report I also redesigned the organization's logo to better emphasize the functions of the Trust.
Quill- for the legal and historical documentation processes that come with acquiring land.
Shovel- for the necessary construction and restoration projects guided by the trust.
Sprout- for the preservation of American history for future generations.
Hike it. You'll like it.
As an avid hiker and someone who loves design (duh) I could no longer let my favorite trail maintain such a terrible logo. So as an independent assignment I wanted to challenge myself with developing a new logo just for kicks. The Loyalsock Trail is as historic as it is beautiful and is a hot spot for Pennsylvania Black Bear. The name Loyalsock comes from the Native American word "Lawi-saquick" meaning "middle creek".
Taking all these historic and natural elements into consideration, I developed this logo as a new mark drawing inspiration from the Anderson Design Group National Park Posters and the PA Patch Collection by Caleb Heisey.
As a project for one of my Senior level classes, I was put to the task of creating an invitation for the special Adler After Dark events, marketed for an audience of 21 and older. So a tipsy astronaut was necessary of course.
This neat little piece is a turning constellation map that has the three upcoming events represented as their own little planets. Turn the 3 levels on the map and match the event to the date. You'll also notice some additional constellations will align.
By now you have probably been wondering whether or not I can take a photo. The answer is yes. Yes I can. And good ones too. This is a portrait I took of my good friend Zach Bird, because he is cool and can play banjo as well as he can pose for a photo.
So rather than just show you an amazing example of portrait photography, I decided to design an album mock-up with a few of my favorite things. Pretty drawn type, black & white photography, and banjos.
Brewing & Fermentation Science
With the introduction of Penn College's newest associated degree came the dire need for a solid identity. Craft beer meeting science & technology. Who knew?
My Senior class was then put to the task of developing a full package of visual branding for this new program, and this was my solution to the college's need.
The college I currently attend is proud to be a part of the BSA Merit Badge College program where scouts may participate in different classes and earn merit badges. To honor this partnership, I was asked by the college to develop a patch to give to the scouts as a thank you for visiting Penn College.
With all the tragedy and anger in our country right now I was asked to design a shirt to show love and support for our nation.
I went with a mono line style to push the graphic quality of the emblem. What better way to show love for this country than a heart as an eagle.
Let's Go Seals!
As a part of my internship at Sire Advertising I was given the task of creating a new identity for the local kids basketball team. They wanted their cute and cuddly mascot to be represented as ferocious and tough for once.
So this is what I developed.
Station 20, Montoursville
As a thank you to my hometown fire dept. (nicknamed the Broad Street Bullies) I redesigned their company shirts which are worn to conferences, meet and greets and open house.
Drawing inspiration from whiskey labels, tattoo parlors, and the incredible Jessica Hische, I underwent my first ever custom lettering piece.
Not only did my favorite trail have a not so awesome logo, but it also had poor patched to go along with it.
So once again, out of love, I took it upon myself to design a cool pair of patches. Soon to be embroidered.
This logo/label design was developed for a recent client that packages delicious goodies in mason jars. These goodies include anything from sweet treats to savory sauces all kitchen ready.
I also included the iconic landscape of Rose Valley, PA within the design to add a little slice of home to the already sweet design.
Quilt Exhibit Logo
One of my tasks as a designer for The Gallery at Penn College is to environmental graphics for each of the exhibits.
This was done for a modern quilting display that showcased a wide variety of works.
I created an identity for the pieces that tied traditional pattern quilting with a more
My awesome little bro is a Boy Scout and was leading a meet and greet for his troop. They were in desperate need of a new Jackalope. So this is what I gave them.
While enjoying a cup of tea and a good book on a rainy day I noticed how desperately my favorite tea needed a new identity. So as an in class project I decided to do a redesign.
Drawing inspiration from WWII ration stamps and a vintage-countryish feel, I present to you my new and improved idea for Bigelow Tea.
This pattern would continue as a series for the "I Love" fruit flavor line of teas.
It's not what it looks like...well actually it is. This is a magazine cover I developed for a feature article that illustrates how digital tools like social media platforms are contributing to cheating and infidelity.
My idea for this in class project was to involve the digital icons and social media logos into a parody design where they are participating in little love scandals of their own.
Ainsley Bennett Designs 2017©